NFL London draws plenty of buzz. The games are fast-paced, action-packed and physical, a welcome departure from the silky trappings of soccer. Consequently, the events have been major successes — each time London has hosted the NFL, the game has sold out.
There’s just one problem: The league keeps sending bottom feeders to play in the U.K.
When the Packers play the Giants at Tottenham Hotspur Stadium on Sunday, it will represent the first time two teams with winning records have played each other in England. The lack of strong sides is something the showcase has become known for over the years.
Perhaps it’s another way for Americans to get back at the mother country: gifting the Brits games that wouldn’t draw much attention in the States.
MORE: When are the NFL London Games 2022?
History of NFL games in London
NFL London began as an offshoot of other league efforts to make “America’s Game” more relevant across the globe. From NFL Europe to the American Bowl, the NFL has always had its eyes on expanding the game’s popularity beyond the States.
League commissioner Roger Goodell implemented the International Series in 2007. London’s Wembley Stadium was the original site of the game, and it hosted at least one NFL regular-season game every year from 2007-19.
The first contest, between the Giants and Dolphins, ended in a 13-10 Giants victory — a high-profile win in a G-Men season capped by New York winning the Lombardi Trophy.
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The league has attempted to build consistent support among British fans, with the Rams — owned by Arsenal majority shareholder Stan Kroenke — and the Jaguars — owned by Fulham majority shareholder Shahid Khan — making multiple trips to London.
Why does the NFL keep sending bad teams to London?
Since 2007, London has hosted 31 NFL games. None of those 31 encounters ever featured two teams with winning records.
That streak will end this weekend: the Packers and Giants both enter the Week 5 contest with a 3-1 record.
However, the league has tended to do itself a disservice by sending lesser teams to play mostly bad football in a burgeoning market. Look at the figures:
No NFL London game has featured two teams that later earned playoff berths. Of the previous 31 games to take place in England, 15 have been decided by double digits. Only 12 teams that have taken part in NFL London games have made the postseason. Nine teams that have taken part in London games have wound up losing at least 13 games that season, including the Jets and Jaguars in 2021. The 2017 Browns, who finished 0-16, played in an NFL London game.
So, again, why does the league NFL send bad teams to London? Well, it’s not really the NFL’s choice.
The reality is that teams volunteer for these games. One side agrees to give up one of its stateside home games. That’s a sizable investment: since 2010, home teams have won 55.6 percent of games.
The league offers a sweetener of reimbursing teams for the losses they incur in giving up a home game, plus $1 million. To put it bluntly, money talks.
And if a team decides to give up a home game, it will give up one against a middling team. That’s how Falcons vs. Jets and Jaguars vs. Dolphins (the two London games in 2021) get played across the Atlantic.
MORE: Why do the Jaguars always play in an NFL London game?
There are mechanisms in place to improve the quality of the NFL London games. Franchises hoping to host a Super Bowl must take part in a game. That’s one of the reasons the Rams, Falcons and Buccaneers (owned by the Glazer family, which also owns Manchester United) have played in London recently.
Also, starting this year, the league will use a divisional rotation to determine which teams take part in overseas games. The hope is that change, coupled with the addition of a 17th regular-season game (which guarantees each team at least eight home games per season), will incentivize good teams to play in Europe.
History of NFL London games
The results of every NFL London game since the event’s inception in 2007.
