Now that “The Last Dance” is set to premiere Sunday night on ESPN, it’s clear one pitch finally piqued Jordan’s interest. So what changed his mind? Who should we thank for the arrival of this highly anticipated documentary series?
It turns out Allen Iverson deserves some credit.
MORE: Release date, TV schedule for ESPN’s “The Last Dance”
“The Last Dance” producer Mike Tollin told ESPN’s Ramona Shelburne he spoke with Jordan in June 2016 — on the same day LeBron James and the Cavaliers were celebrating their incredible NBA Finals comeback with a parade through the streets of Cleveland — and had the rare opportunity to persuade him to give his blessing and participate in the documentary.
Part of the presentation included a list of production credits for Tollin and his company, Mandalay Sports Media. One title in particular proved to be the perfect closer: the 2014 documentary “Iverson.”
From Shelburne:
Tollin shared that same story during an interview with Philadelphia’s 94WIP Sports Radio, adding that “Iverson” served as “kind of the clincher.”
Tollin didn’t answer. Jordan repeated the question.
Tollin wondered if this was going to work for or against him. Like the timing with the Cavaliers’ championship parade that morning, it was impossible to know.
Tollin mumbled a cautious, “Yes.”
Jordan took his glasses off, looked up and said, “I watched that thing three times. Made me cry. Love that little guy.”
Then he walked around the desk, extended his hand and said, “Let’s do it.”
Jordan was initially hesitant to release the footage because he feared it would negatively impact his public image, but Tollin was able to alleviate those concerns.
“The reason I don’t think Michael wanted to do the show for so many years was, in a one-off doc, you just see his bad behavior and you’d say, ‘What a jerk,’” Tollin told 94WIP Sports Radio. “In a 10-episode series, you see the character arc play out. You see his motivation, you see his intent, you see how it pays off at the end. I gotta say, I hate to burst the bubble, but to me, he’s a great guy who just cares deeply, is intense, is emotional and he was really honest with us.
“I think you see a candor in Michael Jordan that you’ve never seen before.”
We wouldn’t have seen that side of Jordan without Iverson, but he was hardly the only important figure involved in the process. Check out Shelburne’s piece on ESPN for the full backstory.