For example, if you wanted to convince somebody that the Statue of Liberty was prettier than the Eiffel Tower, you will need to know enough of about architecture and aesthetics to argue about that subject, as well as the facts, like how tall each structure is, who designed each, and what set of criteria should be used to weigh the options.
If your main point is “Modern art is boring,” what are your reasons for this proclamation? Are you basing your argument on the motivation of the artists? The inscrutability of the work? On the lack of popularity among “regular” people? Come up with your reasons and your point will be stronger. [1] X Research source
If you are selling something, like a car, you will need to know all there is to know about the car you are selling. Likewise, you will need to know all about the other cars that are in competition with your vehicle. [2] X Research source
The difference between discussions and arguments is that an argument has escalated past rationality and is driven by ego. One of you doesn’t want to be wrong and you’ve decided you’re going to keep pissing on the other’s feet until one of you slips.
Being assertive doesn’t mean being unwavering and aggressive. Let yourself be confident in your side of the argument, but be open to alternatives. Cast yourself as an expert in the subject by using good examples and solid reasoning and make it easy for the other person to believe you. To convince someone that your perspective about the Beatles is valid, you’re going to have to first make it seem as if you know what you’re talking about when it comes to music.
If you want to convince someone that the death penalty is “wrong,” you’re going to have to appeal to their sense of morality, an inherently emotional argument. Learn stories of wrongfully-imprisoned people on death row and tell their story in a harrowing way, emphasizing the inhumanity of the system.
Establishing mutual respect is critical. You will never convince anybody of anything if they believe you do not respect them, so show the person you respect them and be good enough to gain their respect.
An argument about gun control may be focused on larger issues of freedom and personal responsibility. Discuss those issues instead of the particular. Ask questions of your opponent to get them to see the same gaps in thinking that you’re noticing.
