For example, say, “This sweater is made of 100% cashmere wool. You will always feel warm and comfortable in it. ” This informs potential buyers about the product as well as tells them what to expect from it. A cli·ché would be something like, “This is the best sweater ever. You are missing out by not buying it now. It will change your life. ” Instead of saying, “The vibranium alloy in this car keeps people safe,” say, “Because of the new metal, this car will keep you and your family safe in case of an accident. ”
Think of what a customer expects from a product. For instance, safety is an important feature for cars. Say, “The extra side airbags keep you and your family safe in case of an accident. ” A minor benefit might be, “This car has an extra phone charger socket underneath the armrest. ”
Having a person model the item is a plus, such as with clothing. You can use a dummy, but zoom in with the camera to focus on the item. Video game publishers post screenshots and in-game footage to make their games look appealing, for example.
Try reminding them to leave a review after you complete the transaction. Say something like, “If you have some spare time, could you please leave me a review?” Include a link to the review page in emails or mention the review page when talking to customers on the phone.
Details like shipping and the return policy are always relevant and should be prominently displayed on your page. Include contact information such as an email address customers can use in case they need more information.
For example, say, “Our customers save an average of 30% on energy costs every year. ” Be specific. Saying, “This light bulb reduces your energy usage” isn’t convincing. Anyone selling a lightbulb can say it.
For example, you could say, ”This light bulb saves you $1 an hour compared to regular bulbs. ”
For instance, your sale page might say, “Limited! Only 2 pairs of shoes left in stock. ” You might hint to a customer, “This video game has been super popular lately. I had 6 people ask me about it yesterday and I’ve heard it’s very good. ”
Something as simple as “15% off until Friday!” can encourage customers to make the purchase.
Money, time, and a desire to discuss the decision with a partner are a few objections you can overcome. Utilize the time you have to make the benefits sound more appealing in order to overcome all 3 of these objections. You only get one shot online. Refine your description by focusing on the benefits. For offline sales, respond to the objections directly. For example, if a person says “I need to think about it,” you can explain more benefits about buying the product as well as the return policy.
For an online sale, say something like, “Would you like to come look at the item?” For comfort, invite them to a public place. Try to have the conversation at an opportune time, such as after a meal or another time when the person is in a good mood.
For example, car dealerships let their customers test drive cars. Many retail stores have changing rooms where you can put on clothing before making a decision.
Avoid using filler words like “uh” and “um. ” Talk like you would with anyone else. Let your enthusiasm build naturally as you discuss the product.
If someone goes off on a tangent about a fishing trip, engage them on it. A car salesperson might then say, “This truck would have given you plenty of room to store your equipment. ”
For example, if someone uses a lot of hand gestures while speaking, you should do this too. If the person has their arms crossed, hold back and act a little more restrained.
For example, some stores offer complimentary cups of coffee. Some dentists give out free toothbrushes after each visit.
Simply say, “Thank you for your time. ”
If you are talking to a stranger, you can say, “Come back if you have any questions. " If you are online, make use of storefront links, advertisements, social media posts, and newsletters to bring people back. Talk to them again at another good time. With a little time to think things over, they may change their mind.
