Highlight the value of AppleCare and being able to bring in your laptop to an Apple retail location for timely service rather than shipping your laptop off to Dell/Texas and waiting weeks for it. Not only are the locations good for warranty service, but the reps there are friendly and willing to help you with all sorts of problems that you’d have to pay outrageous amounts for at somewhere like Best Buy. The Macbooks will likely not get any viruses and last for years, unlike their PC counterparts. You’re reading this so you’re probably not a PC-geek, and you want a computer that isn’t going to have you pulling your hair out on the weekends.
