If you’re creating a grand, sweeping narrative such as The Lord of the Rings, you will need an entire world of characters—some good, some evil, some male, some female, or whatever other gender comes to mind and even some that are neither good nor evil, neither male nor female. If you’re creating an introspective story, you may not need more than a single character.
You’ll likely want a protagonist (hero) and antagonist (villain), as conflict is the basis of plot. Maybe you need a secondary character such as a henchman, a best friend, a romantic interest, a sidekick, or a significant other. Note that sometimes, what you think of as the protagonist—the good guy—is painted as the antagonist. For example, Kong in King Kong. You might need anti-heroes, like Clint Eastwood in Pale Rider; sympathetic “villains” such as Lennie Small in Of Mice and Men; wild cards like Jack Sparrow in Pirates of the Caribbean; a femme fatale (an irresistible woman who leads her man into greatness, difficulty, danger or disaster) like Jessica Rabbit in Who Framed Roger Rabbit; treacherous friends like Iago in Othello or Petyr Baelish in Game of Thrones; or perhaps a trickster guide like Smeagol in Lord of the Rings. Each of these characters began as archetypes, and then became more defined as the stories were fleshed out.
Determine whether the character is male, female, or otherwise. This will inform the character’s general point of view, suggest traits depending on archetype, and may even be a point of conflict for your character and your story when seen through the eyes of society’s preconceptions, whether fair or not. For example, an arrogant male is perceived differently than an arrogant female. (Both of which further define your character!) Age is a factor. Older is generally seen as wiser, but it comes into play in other ways as well. A young villain is generally portrayed and seen as a bad seed or simply insane. An old villain can be all that, but might also be twisted that way by life’s circumstances—giving him a lot more depth. The young, idealistic hero elicits a different feeling than the world-weary vet who is just doing the right thing. And when either of those meets their end in the story, the reactions are different as well. Sometimes these can be contradictory. Don Quixote was a crotchety old man who’d spent his life in a room reading chivalry novels, and was woefully naive. Yet it was this naivety that drove him to seek adventures and love, and to create fantastic imaginings from the world around him when reality didn’t meet his expectations.
How your characters deal with the inevitable obstacles that stand between them and their aims will most clearly define them. In complex stories these might cross repeatedly, with the motivations and accomplishments of some characters getting in the way of others, generating further action and twists, and cumulatively raising the stakes.
Make a list of likes and dislikes, and make sure the list is balanced. In other words, don’t have 10 dislikes to every one like or vice versa. Even the crankiest characters like something, even if it’s just their mirror. A character’s attitude is likely made up of complementary traits, which can lead to actions that are unexpected and could change the audience’s perception of your character. For example, the character that loves freedom is likely to dislike authority; if they like rich cakes or flashy cars, they’re unlikely to respect frugality or restraint. If your character is merciless, but unexpectedly rescues a helpless child from a burning building, the audience is forced to rethink his character completely.
The more of these little tics and traits you give your character, the more they will “come alive” in the audience’s mind.
Does your character live in a well-manicured Upper East Side apartment (old money), or a peeling-paint hovel in the district (a life lived hard)? Most details you choose should suggest something about the character, or the characters’ history.
Note physical features—the shape of noses, jaws, ears, body shapes, how their clothes fit, or how they carry themselves. If you like their look, describe to yourself the details you find attractive, and translate that to your characters. If you see somebody that looks scary, honestly tell yourself why that person scares you, even if the reason is totally irrational or politically incorrect. Use this information to inform your characters. Create characters that combine these traits—don’t base an entire character on one or two people, because if they find out, you might get in trouble.
A rose blooms briefly, but people adore them. A snake is volatile and can strike without warning. Stone buildings are solid and resistant to change. Thunderstorms are violent, but presage a surge of growth to come. A sharp sword is even a danger to the hand that wields it.
Feel your character, and put yourself in his/her/its shoes. Sometimes the best characters are created from your own ideals, character, flaws or strengths, and those of family members and friends/foes.