In Publisher 2003, select “New” from a design in the New Publication task pane, then select “Flyers” from Publications for Print and click the arrow to the left of “Flyers” to see a list of available flyer types. Select the design you want from the Preview Gallery at the right. In Publisher 2007, select “Flyers” from Popular Publication Types, then select 1 of the designs from Newer Designs, Classic Designs, or Blank Sizes. You can click on any design to see a larger version of it in the upper right of the Flyer Options task pane at the right of the screen. In Publisher 2010, select “Flyers” from Available Templates, then select a design from the display of flyer templates. You can click on any design to see a larger version of it in the upper right of the Flyer Options task pane at the right of the screen. If you don’t see the design you want and you have an Internet connection, you can download additional templates from Microsoft.
In Publisher 2003, select “Include” under Customer Address to include a mailing address or select “None” to exclude it. In Publisher 2007 and 2010, check the “Include customer address” box to include a mailing address and uncheck the box to leave it off. The option to include a mailing section on the back of the flyer is not available if you choose to make your flyer from a blank template.
To include the graphic placeholder in Publisher 2003, select “Include” under Graphic to include it or select “None” to exclude it. To include your own graphic in Publisher 2007 or 2010, check the “Include graphic” box to include the graphic and uncheck the box to exclude it. This option is not available if you choose to make your flyer from a blank template. You can, however, insert a picture or other graphic object with the Insert Picture feature in your version of Publisher.
None. Choose this option if your flyer is designed solely to present information to the reader without offering him or her any incentives or soliciting information from the reader in return. Contact information. Choose this option if your flyer is designed to solicit customers and have people tear off your contact information while the flyer remains posted to attract other customers. (Some templates are already designed to feature this kind of tear-off and so do not support the Tear-offs dropdown options. ) Coupon. Choose this option if your flyer is promoting a sale or special offer and you wish to offer a discount to people who respond to your advertisement. Order form. Choose this option if your flyer is promoting a special offer on a product or service and you are soliciting orders from customers with it. Response form. Choose this option if your flyer is promoting a product, service, or event and you are trying to find out if someone is interested in it to follow up with more information. (Some templates are already designed to solicit this information and so do not support the Tear-offs dropdown options. ) Sign-up form. Choose this option if, as for the response form, your flyer is promoting an event and you are trying to find out if someone is interested in it and, more importantly, willing to take part in or assist with it. Sign-up forms are more likely to be used with posted flyers, while response forms are more suited to self-mailers. (Some templates are already designed to solicit this information and so do not support the Tear-offs dropdown options. ) Tear-off options are also unavailable if you are creating your flyer from scratch.
You can also create your own custom color or font scheme by selecting the “Create new” option from either the Color Scheme or the Font Scheme dropdown. If you are producing other marketing materials in Publisher, such as brochures, gift certificates, or special stationery, you should choose the same color and font scheme for all these materials to present a consistent brand identity for your business.
At this point, you may want to either print out the brochure or create a PDF of it to email to others to get their input on the design.
Text will automatically resize to fit the box in most cases. If you need to set the text to a certain size, either select “AutoFit Text” from the Format menu and then select “Do Not Autofit” (Publisher 2003 and 2007) or select “Text Fit” in the Text group of the Text Box Tools Format ribbon and then select “Do Not Autofit” (Publisher 2010). You can then manually select a new text size. Repeat this step for any other text you wish to replace, on both sides of the brochure.
If you plan to have your flyer printed professionally, you’ll want to save or convert it to PDF format, as most printers prefer to receive documents in that format.
