If you are not automatically logged in to Facebook, log in using your email or phone number and password.

If you already have an existing campaign, you can click the drop-down menu in the upper-left corner of the form and select Use Existing Campaign.

Reach and frequency: This option allows you to buy campaigns in advance and gives you more control over your frequency settings (this option may not be available for all campaigns). Auction: This option gives you more choice, efficiency, and flexibility, but with less predictable results.

Brand awareness: Select this option to reach people who are more likely to be interested in your brand. Reach: Select this option to have your ad viewed by the highest number of people. Traffic: Select this option to direct people to a Facebook page or website. Engagement: Select this option to promote a Facebook post, event, offer, or just to get more likes. App installs: Select this option if you are an app developer to promote your app. Video views: Select this option to promote video content. Lead generation: Select this option to create a form that allows you to get contact information from people who are interested in your brand or business. Messages: Select this option to drive more messages to your business through Messenger or WhatsApp. , Conversions: Select this option to encourage people to complete specific actions on your website, app, or in Messenger. Catalog Sales: Select this option to create an ad that shows items from your catalog. Store traffic: Select this option to promote your physical store by showing ads to people in the area.

If you want to use an existing ad set, click the drop-down menu that says “Create New Ad Set” and select Use Existing Ad Set. Then select the ad set you want to use. You can also select “Skip Ad Set”.

You can also select “Skip Ad” in the drop-down menu that says “Create New Ad”.

If you are paying with a credit or debit card, enter the card number, expiration date, security code, and zip code in the spaces provided.

If you selected Paypal or online banking as your payment method, you will need to provide the email address associated with your Paypal account, or select your bank and sign in with your online banking username and password.

You can also log into your Facebook page and click Create. Then select Ad in the drop-down menu.

Alternatively, you can click Create Campaign Shells and follow the instructions to create a basic campaign that allows you to create ads at a later date.

Brand awareness: Select this option to reach people who are more likely to be interested in your brand. Reach: Select this option to have your ad viewed by the highest number of people. Traffic: Select this option to direct people to a Facebook page or website. Engagement: Select this option to promote a Facebook post, event, offer, or just to get more likes. App installs: Select this option if you are an app developer to promote your app. Video views: Select this option to promote video content. Lead generation: Select this option to create a form that allows you to get contact information from people who are interested in your brand or business. Messages: Select this option to drive more messages to your business through Messenger or WhatsApp. , Conversions: Select this option to encourage people to complete specific actions on your website, app, or in Messenger. Catalog Sales: Select this option to create an ad that shows items from your catalog. Store traffic: Select this option to promote your physical store by showing ads to people in the area.

If you wish to create more than one campaign and test your ad sets against each other, click the toggle switch next to “Create Split Test”. If you wish to optimize your budget across all ad sets, click the toggle switch next to “Campaign Budget Optimization”.

If you already have a Custom or Lookalike audience, you can click the text box and then select it from the list.

If you select “Lookalike Audience”, you will need to select an existing audience and data source, as well as a location, and what percentage of the population you want to reach in the area.

Web traffic: Select this option to create an audience from people who visited your website. App activity: Select this option to create an audience based on people who launched your app or did specific activities in your app. Customer File: Select this option to create an audience based on your own customer information. Offline activity: Select this option to create an audience based on offline interactions with your business, such as phone calls, or in-store customers. Video: Select this option to create an audience based on people who watched your Facebook or Instagram videos. Instagram business profile: Select this option to create an audience based on people who interacted with your Instagram profile or Instagram ads. Lead form: Select this option to create an audience based on leads you got using Lead generation within the Facebook Ad Manger. Events: Select this option to create an audience based on people who interacted with one of your Facebook events. Instant Experience: Select this option to create an audience based on people who opened your Instant Experience on Facebook or Instagram. Facebook page: Select this option to create an audience based on people who follow or interact with your Facebook page.

To exclude certain demographics, interests, or behaviors from your detailed targeting, click Exclude people below the “Detailed Targeting” text box and then use the new text box to type the names of the demographics, interests, or behaviors you want to exclude.

You can also select if you want the ad to appear on mobile, or desktop, or both.

You can also select if you want the ad to appear on mobile, or desktop, or both.

You can also select if you want the ad to appear on mobile, or desktop, or both.

You can also click Create a Facebook page or Add an Instagram account page to create a new business Facebook page or add an existing Instagram account.

If you selected “Carousel”, click one of the numbered boxes to select which scrollable video or image you want to edit. If you selected “Single Image”, click Add more images to upload images to use for your ad. Click Browse Library to select photos you’ve already uploaded to your pages. Click Free Stock Images to select public images to use for your ad. To create a slideshow, click “Video/Slideshow” and then click Create Slideshow. Then select images you want to use for your slideshow. Click Use Template and then select a style you want to use for your ad.

Add the URL for your website in the box labeled “Website URL”. Type how you want the link text to appear in your ad in the second text box. Type a headline in the box labeled “Headline”. Type a newsfeed description in the box. Use the drop-down menu to select a call to action.

Add the URL for your website in the box labeled “Website URL”. Type how you want the link text to appear in your ad in the second text box. Type a headline in the box labeled “Headline”. Type a newsfeed description in the box. Use the drop-down menu to select a call to action.

If you are paying with a credit or debit card, enter the card number, expiration date, security code, and zip code in the spaces provided.

If you selected Paypal or online banking as your payment method, you will need to provide the email address associated with your Paypal account, or select your bank and sign in with your online banking username and password.